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ISM COLOGNE 2019 - When Business is All Sugar and Honey

17 May, 2019

Our colleagues sweetened up their business participating in this year’s edition of ISM COLOGNE. This year’s fair had a representative slogan: “The future and heart of sweets & snacks”.


Here are the most interesting facts they discovered:
> Brought by “Generation of X”, Healthy Living (Ethical Living) is the fastest spreading megatrend in foods;
Ethical products, regarding snack bars, have environmentally friendly claims and contain natural ingredients;
> Addressing the different needs of consumers and segmenting snack bars accordingly will drive growth. Child and adult specific snack bars are popular in leading markets;
> Consumers are increasingly looking for high protein diets. Hence, energy bars and fruit/nut bars will be the future choice of consumers;
> Asia Pacific, the Middle East and Africa are the fastest growing regions in packaged food;
North America the largest market for snack bars, followed by Japan and India.

Impressions after the fair

Info about the fair
ISM Cologne is the leading trade fair of sweets & snacks that focuses on the developments and tendencies that frame the future of this industry sector. It features the following product segments:

  • Fruit snacks and vegetable snacks;
  • Chocolate and chocolate products;
  • Breakfast;
  • Trade associations and publishing houses;
  • Ice cream.

ISM 2019 gathered over 1600 exhibitors from over 70 countries: Italy, Belgium, Spain, Great Britain, The Netherlands, France, Poland and many more.

ISM COLOGNE is a trendsetter, a source of information, and a sweets and snacks industry trend barometer. Our buyers benefited from opportunities to network, collaborate, gain knowledge about sweets and snacks, develop skills and prepare for future negotiations with suppliers.

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